Presenting AI-Driven Proposals to BCG and the Swiss Marketing Society

TL;DR: Cliwant presented to senior executives at BCG and the Swiss Marketing Society on AI-driven proposal automation. The global consulting perspective reinforced that contrl solves a universal problem.

From Seoul to Zurich

When BCG and the Swiss Marketing Society invited us to present, the audience was senior consultants and marketing executives who manage client-facing proposals daily. These are people who understand the pain of proposal assembly at enterprise scale.

The presentation covered our approach to AI-driven proposal management: not replacing the strategist but automating the assembly. Read the RFP, build the compliance map, generate the first draft in the client's template, and let the team focus on strategy and storytelling.

The consulting perspective

Consulting firms write more proposals than almost any other industry. A single office might respond to 50 or more RFPs per quarter. The manual overhead is staggering: analysts spend days building compliance matrices, associates assemble slide decks, and partners review at midnight.

When we demonstrated contrl's ability to read an RFP and generate a complete first draft in the firm's own PowerPoint template, the reaction was immediate. This is the workflow they have been waiting to automate.

A global problem, a universal solution

The BCG presentation proved that proposal fatigue is not a US-only problem. Consulting firms in Zurich face the same template headaches as defense contractors in Virginia and IT services companies in Singapore. The RFP format differs. The pain is identical.

contrl is built for all of them. Your template, your RFP, your language. The AI handles the structural work. Your team handles the strategy.