PowerPoint will survive WWIII. 🥹
Why the world’s most hated tool isn't going anywhere—and why the future isn't "replacing" PowerPoint, but using Contrl to automate the manual grind.
.pptx format remains the universal enterprise language.The Strategy: Contrl doesn't try to replace PowerPoint; it automates the data-to-template workflow, keeping the format everyone knows while removing the manual labor.
After moving from a strategy role to a marketing team in a creative industry, I thought my PowerPoint days were over. I expected to use flashy tools like Notion, Gamma, Trello, Canva, or whatever latest IT tools Silicon Valley startups are using.
To be honest, our team consisted of new employees from various industries like finance, tech, CPG, auto manufacturing, etc. We all wanted to bring an "innovative spirit" to the company.
The result? Nothing worked out. When it comes to portraying creative thoughts and turning them into tangible material, no other tool allows you to express your exact intentions as effectively. PowerPoint may be "old-fashioned" (born in 1987), but I bet nothing will ever truly replace it. It’ll probably still be used in war zones. The level of intricacy it allows for when mapping out your vision on a screen is unmatched.
Even in a creative industry, I found that designers and engineers used no tool other than PowerPoint for presentations and reporting.
If you are a white-collar worker on a business team, no matter your role, your PowerPoint life will never end. Even if you’re at a startup using "flashy" tools, I bet once the company grows to 50 people, you’ll switch to MS Office, either by choice or because your clients demand it.
I tried to jump from Big Tech to a creative industry, yet I can't escape the MS ecosystem. Anyone else feel me? What do you think. Will it ever change? Subscribe to stay tuned.
